United Way of Long Island Launches Born United: A Community Baby Shower to Support Families with Infants and Young Children
May 26, 2020 (Deer Park) – Parenthood can be overwhelming for anyone, especially during the time of COVID-19. With unemployment at an all-time high and the crisis at its peak, United Way of Long Island is responding by helping families with infants and young children.
Born United: A Community Baby Shower provides new parents with essential care items needed during the first year of a child’s life, including diapers, wipes, bottles and baby food. 
“There are thousands of expectant families across Long Island who are struggling financially due to the effects of COVID-19. The Born United initiative is an opportunity for United Way to support hospitals by allowing our healthcare responders to provide a gift to the family as they start their journey with their new member,” said Theresa A. Regnante, President and CEO of United Way of Long Island.  
Nassau University Medical Center, located in East Meadow, is a Born United partner; they receive gift cards to distribute to mothers who recently gave birth. “We appreciate being a partner with United Way and the support provided to our new mothers,” said Anthony Boutin, MD Interim CEO of Nassau University Medical Center.
The marketing concept was developed by EGC Group, which includes a heartwarming video. Ernie Canadeo, Founder and CEO, said, “When our team was presented the idea of creating a campaign that would highlight United Way’s Community Baby Shower initiative, EGC rose to the occasion and created…Born United.”  
Regnante added, “We are grateful to have the support of such a superior advertising agency to create the Born United media campaign, as it perfectly aligns with our mission.” 
Born United: A Community Baby Shower is an initiative of UNITED TOGETHER: A Response Fund For COVID-19, which was established to help support vulnerable families, with infants and toddlers, who have been financially affected by the coronavirus outbreak. 
To make a contribution to Born United, visit or text “BornUnited” to 313131.
About United Way of Long Island 
United Way fights for the health, education and financial stability of every person in every community. We recruit people and organizations that bring the passion, expertise and resources needed to get things done.  LIVE UNITED® is a call to action for everyone to become part of the change.  United Way of Long Island is part of a worldwide network spanning across 41 countries and territories, including more than 1,200 local organizations in the U.S. For more information about United Way of Long Island, please visit, or follow on Facebook, Twitter and Instagram.     
About EGC Group 
EGC Group is a full-service integrated marketing and digital agency with offices in Long Island and Manhattan, and provides services in advertising, online marketing, web development, data analytics, integrated communications planning, video content, and strategic consulting. EGC has been named an Inc. 500/5000 Company and retains clientele across retail, admissions, health, finance, B2B, craft beverage and nonprofit industries. EGC Group was founded in 1985 and is a member of Tribe Global, a global association of marketing agencies spanning the globe. For more information, visit